Loss Mitigation Leads
Loss Mitigation leads are fast gaining popularity with mortgage companies striving to keep their operations afloat and other companies who wish to help consumers in need of immediate assistance with their dire financial situation.
Also known as loan modification leads and foreclosure leads, the most common way they’re generated are:
- Cold calls
- Search engine optimization
- Pay Per Click
The way in which our firm, Quality Leads, generates its loss mitigation leads is through pay-per-click marketing in addition to traffic garnered by typo and keyword-centric domain names that drive traffic to landing pages with clear consumer messaging.
From a lead company’s perspective, selling a lead multiple times is almost always far more profitable than selling it once. Please read this again… From a lead company’s perspective, selling a lead multiple times is almost always far more profitable than selling it once. Hence, all the problems that stem from over-distribution. Quality Leads would prefer clients who wish to spend a little more per lead and receive them as 100% exclusive. The argument has been made by others that there is no such thing as an exclusive lead, and that discussion isn’t one we endorse. Exclusive leads give the lead buyers an incredible competitive advantage. While it’s true that many consumers seeking services online, and offline too for that matter, acquire multiple quotes from various websites, many don’t. And those who don’t can drive up a lead user’s conversion rate and ROI to levels leads distributed multiple times could never reach.
A client’s success is so very important to the owners of this company that we pledge to be less profitable to your advantage. We’ll gain ours through operational efficiencies rather than high per lead prices and sharing principles that just don’t yield lead buyers powerful ROI’s.